A scalar unknown with a known prior is measured once, with noise. Multiplying the prior by the likelihood gives the posterior, and its mean is the estimate that minimizes mean-squared error. That estimate is the measurement shrunk toward the prior mean by a factor that is the ratio of precisions. Reporting y itself is a worse guess, and the scatter below shows why.
y = x + w, x ∼ N(0, τ2), w ∼ N(0, σ2) ⟶ x̂ = k y, k = τ2/(τ2 + σ2)
Below: 4000 independent trials. Each dot is one (measurement, truth) pair. Given a measurement you read off a guess from a line: the flatter orange line is closer to the dots than the dashed 45° line is.